Mar 09th, 2012 Posted by admin

Using Product Photos for Improving Conversion of Your Ecommerce Website

Have you gone through the more successful ecommerce websites on the market? They might sport the most basic designs but their product photos leave no room for doubt that they mean business. If you want to get an ecommerce website designed, it is important that you focus your attention on the pictures of the products and services that are available on your site.

It can be said without any doubts whatsoever, that your ability to place high resolution product photos will lead to better conversion and your inability to do so, will lead to higher bounce rates.

Importance of Product Photos

Would you believe it, there are certain ecommerce websites that do not have product pictures. They just have the name of the product and its description on the product page and nothing else. Suffice to say that such websites do not work. The fact of the matter is that on a website, it is a photo that gives potential customers an idea of what the product looks like and it’s various features. They can either trigger a positive reaction or a negative reaction on the part of the shoppers. This is why they are so important.

No compromises on Clarity

Just using product photos is not going to help reap rich dividends. What is of more importance is whether these product images have a high degree of clarity or not. Say you are selling ear rings, but you have used minuscule sized product images. Do you think this going to work to your advantage? No it isn’t because these images aren’t going to give prospective shoppers a clear idea about the design and visual appeal of the product. Even if the design of these earrings is highly intricate and beautiful, shoppers aren’t going to be able to notice the beauty of this design. This can result in you failure to sell even a good product. This is why the product photos must have a high degree of clarity.

Must Exude Positivity

The photo of the product must be such that one look at it and prospective shoppers are assured of its credibility. It must look visually appealing to the core and tell shoppers that if they are not buying the products they are actually missing out on something really big. This means that the product images must be able to emanate a positive feeling. This can translate into a higher rate of conversions.

This is just a small overview of the product photos and how they must be used on your site. There is no doubt that great product photos make or break a website and a reputed web design company understands this fact with aplomb.

Mar 02nd, 2012 Posted by admin

3 Design Mistakes that Suck the Profits out of Ecommerce Websites

When it comes to ecommerce website design, each and every aspect of the design must be crafted for profitability. If even one aspect is out of place, it leads to a domino effect wherein each aspect sticks out like a sore thumb and instead of contributing towards profitability, the design leads to huge losses for your online business.

There are certain mistakes that need to be avoided if you want to avoid a loss making website. These are the kind of mistakes that suck the profitability out of your site altogether. Let’s take a look at what some of these mistakes are:

1. Unclear Product Images

Forget about the general visuals of your website and whether they are attractive or not. These designs are not really very important in the scheme of things. What is of significant importance is whether you have used high quality product images or not. It is these images that are going to encourage the website visitors to buy the product. If the images are not up to the mark, the visitors have doubts with respect to the worth of the product. Such images discourage the shopper from buying the products, leading to losses.

2. Confusion through Cluttered Design

Each and every reputed web design company knows that the design of an ecommerce website needs to be straightforward and minimalistic. The focus should only be on the products and services sold on the site and all design elements must be able to focus the attention of visitors on these products and services. But, if the website is packed to the brim with design elements, it only leads to clutter. A visitor landing up on such a site is confused as to what the website is trying to say. They are unable to focus their attention on the products and generally the conversion ratio of such sites keeps dipping over time.

3. Complex Shopping Cycle

The core component of an ecommerce website is its shopping cycle. If this design is not up to the mark, the whole website goes down. The shopping cycle must be simple, easy to use and must be able to promote an easy understanding of the whole shopping cycle. But, if this is not the case and the whole cycle is complex and difficult to understand, prospective shoppers are not going to like it. This is another reason that contributes towards the website’s failure to become profitable.

These are just three of the many design mistakes through which the profitability of the ecommerce website can get affected. Keep looking for more such mistakes that will have a detrimental effect on your website’s profitability. By avoiding them, you can optimize the site in a manner that ensures better profitability.

Feb 20th, 2012 Posted by admin

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Does a Small Business Website Need a Great User Interface?

This question plagues most web designers and their clients. But the point is that it shouldn’t. When it comes to user interface design, it must be able to satisfy the user, whatever the nature of the website, whether it’s a small business website or the website of a large multinational.